Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant MB-220 Exam Voucher

As a candidate for the Microsoft Dynamics 365 Customer Insights – Journeys certification, you are a functional consultant specializing in designing and implementing solutions that enhance lead engagement and conversion. You will orchestrate personalized marketing experiences, manage messaging strategies, and deliver valuable marketing insights. Your role involves configuring core marketing applications to support segmentation, email and text message marketing, and interactive journeys, along with nurturing leads through tailored experiences, events, surveys, lead scoring, and analytics. You also ensure adherence to compliance and consent policies. To excel in this role, you should possess a foundational understanding of marketing principles and be familiar with the Dynamics 365 Customer Insights – Journeys application, including its integration with other Dynamics 365 applications, the Power Platform, and Microsoft Teams. A strong grasp of industry terminology, processes, and best practices is essential for effectively driving marketing initiatives that align with business objectives.